The Happy Plant Co approached me to create an ident for some videos there were producing. They had the idea of animating their plant pot character straining to sprout a plant out of its head. They had recently produced some wooden signage for the company and it felt like a perfect opportunity to make a faux stop motion piece.
I animated the logo as a flat black and white image sequence, animating on twos to help emphasise the stop motion feel. Once this was done, I created a material shader that used the image sequence to affect the height of the CG wood. Add a subtle camera truck backwards and we were all done.